About This Is Serious

This Is Serious is a national campaign to drive awareness and action around the prevention of Deep Vein Thrombosis (DVT), or blood clots, in women.

The campaign was developed by Dr. Thomas Ortel of the Duke Hemostasis and Thrombosis Center in partnership with the Centers for Disease Control and Prevention (CDC). This campaign is a multi-media program aimed at educating women about DVT and PE and motivating them to take action if they believe they may be at risk.

The “This Is Serious Campaign” was the recipient of a Gold Aster Award in the patient education category in the spring of 2011.